WHOLEDUDE – WHOLEDESIGNER – MAXWELL: James Clerk Maxwell developed a comprehensive theory of electricity and magnetism. His theory, ‘A Treatise on Electricity and Magnetism'(1873) concludes that electric and magnetic energy travel in transverse waves that propagate at a speed equal to that of light; light is thus only one type of electromagnetic radiation. Defining fields […]


WHOLEDUDE – WHOLEDESIGNER – BAEYER: The biological coloration generated by the pigments of biological tissues that reflect or transmit light are known as biochromes. The organic compounds, biochromes, are classified according to the presence or absence of Nitrogen. Pigments produce color by selective absorption of light. The molecules of pigment absorb a limited range of […]


WHOLEDUDE – WHOLEDESIGNER – TYNDALL EFFECT: Sir Issac Newton concluded that bodies appear colored under white light because they reflect some of its spectral components more strongly than other components of the light spectrum. The mechanisms of color production in nature involves several factors and John Tyndall explained what is named as Tyndall Effect. Colloidal […]


The term design means to make a plan, a pattern, or outline and carry out the execution by artistic arrangement in a skillful way. To produce an artistic unit, the designer will arrange the parts; details of form, color, etc., to fit into the artful scheme. Unlike an artist, the Whole Designer creates the whole […]