Whole Identity-Who is Whole Dude at Whole Foods?

Michigan Medicine AHEAD Study uses unscientific demographic information to ascertain the Identity of Whole Dude for participation in Medical Research Project
I am totally dismayed to learn that the Research Project has not established its own Protocol to describe the Identity and Individuality of the Specific Human Individual who may be included as a Research Subject in Clinical Medical Research. Michigan Medicine should have known better and must use valid, verified principles to identify every Human Being as a Specific Individual with Individuality without depending upon unverified claims about Race and Ethnicity.